4 ps Essay Example For Students

4 ps Essay Vodafone is the worlds largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers. To help promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham, Michael Schumacher and Manchester UnitedVodafone has to be highly visible as the brand to buy, in order to be the best. Effective marketing is the key to this high visibility. Marketing involves anticipating customers needs and finding the right product or service to meet those needs, thereby encouraging high sales levels. Vodafone goes further by looking to impr ess on its customers not merely what its products are i.e. features, but also what they can increasingly do i.e. benefits. This involves effective communication. There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand. Vodafones aim is to grow its revenue and improve its profit margin by adding value to its products and services i.e. earning more from each product sold. The Vodafone live! service enables customers to use picture messaging and to download polyphonic ring tones, colour games, images and information, through an icon-driven menu. This service will soon be further enhanced by picture messaging libraries, video clips and video telephony (seeing the person youre calling) and improving download speeds. Another service is the Vodafone Mobile Connect Card, which enables customers to access their normal business applications on a laptop when out of the office. Such services add value to the product, and high profile effective promotion will help sell these services to existing and new customers. VODAFONE MARKET MIXProductA product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information and soon view video clips and send video messages. Vodafone live! provides on-the-move information services. PlaceVodafone UK operates over 300 of its own stores. It also sells through independent retailers e.g. Carphone Warehouse. Customers are able to see and handle products they are considering buying. People are on hand to ensure customers needs are matched with the right product and to explain the different options available. PriceVodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups. Monthly price plans are available as well as prepay options. Phone users can top up their phone on line. Vodafone UK gives NECTAR reward points for every 1 spent on calls, text messages, picture messages and ring tones. PromotionVodafone works with icons such as David Beckham to communicate its brand values. Above the lineAdvertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the message very effectively. This is known as above the line promotion. Below the line Stores have special offers, promotions and point of sale posters to attract those inside the stores to buy. Vodafones stores, its products and its staff all project the brand image. Vodafone actively develops good public relations by sending press releases to national newspapers and magazines to explain new products and ideas. .uae85bc113563c60a01cc096825426d65 , .uae85bc113563c60a01cc096825426d65 .postImageUrl , .uae85bc113563c60a01cc096825426d65 .centered-text-area { min-height: 80px; position: relative; } .uae85bc113563c60a01cc096825426d65 , .uae85bc113563c60a01cc096825426d65:hover , .uae85bc113563c60a01cc096825426d65:visited , .uae85bc113563c60a01cc096825426d65:active { border:0!important; } .uae85bc113563c60a01cc096825426d65 .clearfix:after { content: ""; display: table; clear: both; } .uae85bc113563c60a01cc096825426d65 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uae85bc113563c60a01cc096825426d65:active , .uae85bc113563c60a01cc096825426d65:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uae85bc113563c60a01cc096825426d65 .centered-text-area { width: 100%; position: relative ; } .uae85bc113563c60a01cc096825426d65 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uae85bc113563c60a01cc096825426d65 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uae85bc113563c60a01cc096825426d65 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uae85bc113563c60a01cc096825426d65:hover .ctaButton { background-color: #34495E!important; } .uae85bc113563c60a01cc096825426d65 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uae85bc113563c60a01cc096825426d65 .uae85bc113563c60a01cc096825426d65-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uae85bc113563c60a01cc096825426d65:after { content: ""; display: block; clear: both; } READ: Ecommerce6 EssayVODAFONE AND BECKHAM: Why the link?David Beckham is more than a footballer. He is also regarded as a fashion icon, a caring family man and a nice guy: an overall image that attracted Vodafone to him. Beckhams popularity with football fans comes largely from his England team captaincy. As a footballer, he is well regarded around the world. Other young men who might aspire to his success and style also tend to identify with him. He appeals to many females because of his reputation as a fashion and lifestyle icon. He is also married to a female icon in her own right. Vodafones sponsorship of the Manchester United team appeals to a broad section of the global football/sports audience, whereas aspects of Beckhams broader image have grown to appeal to a much wider section of society. That suits Vodafone, who needs to appeal to different segments of the market. Beckhams healthy lifestyle allied to his talent suggests an energy and a controlled passion for life; an image that Vodafone would also like to project for itself. On a football field, Beckham is innovative, creative, exciting; characteristics that Vodafone aspires to. Beckham the family man comes across as caring and empathetic; Vodafone wants people to appreciate that it too understands and cares about what people want and need. Beckham is generally seen as dependable; Vodafone wants to communicate a similar image.

Volleyball as a Subculture free essay sample

Does Society â€Å"Dig† Volleyball as a Subculture? I. Introduction The individuality within diverse subcultures has given so much to society already. Subcultures such as volleyball have been given a chance to grow in our society and spread to other cultures connecting nations across the globe. It takes time for a subculture to be accepted by our society today. Once it is accepted, membership in subculture grows as more people feel comfortable joining a mainstream subculture such as volleyball. However, to be a part of this particular subculture there are a few guidelines and some complicated jargon. Perhaps, since volleyball is not a subculture that greatly defies social norms, it may not be stigmatized or critically stereotyped by society. I have personally seen how this subculture has affected society and how society has affected the subculture of volleyball. II. Subculture Description Volleyball began as a leisure sport created in 1895 by William G. We will write a custom essay sample on Volleyball as a Subculture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Morgan, a YMCA instructor from Massachusetts who originally called the game mintonette. The game, a combination of basketball, baseball, tennis, and handball, was designed for his businessmen as a game with little physical contact. (NCVA) Having stemmed from other large sport subcultures, volleyball has grown into its own subculture of equal size and strength in the sports industry. Mintonette was played with one ball and players on two sides of a raised net. The object of the game was to keep the ball off the floor on your side of the court. Points would be given to the team who did not allow the ball to hit the floor, and they would also be the team to serve the ball next. (NCVA) The name â€Å"volleyball† was given to the game when one of Morgan’s players remarked that the object of the game seemed to be â€Å"volleying† the ball over the net. Rules and regulations of the game were then applied by Morgan. (NCVA) Originating in a YMCA, the game was played by male businessmen as Morgan had designed the game this way. However, once it was discovered to be a hit, the game quickly spread to colleges and high schools where both men and women enjoyed the game. (Sports Know How) Before rules were even set, the game had spread to Japan and Asia then to the Philippines where additions to game strategies were made. During World War II, the game spread from Japan, Russia, and the United to the rest of Europe. (NCVA) In fact, volleyball contributed to ending the Cold War tensions between Russia because of the respect and sportsmanship displayed towards other players from other nations. (United States Olympic Committee) As volleyball has strengthened as a subculture, newcomers will need to adjust to the norms within the subculture. On the competitive end of the game, any member of the volleyball team needs a competitive drive and endurance to participate in the sport. Drive and endurance helps the individual with their athleticism which is helpful for the game. Any newcomer would need to practice their skills of the game to fully involve themselves in the subculture. Members of this subculture vary in appearance and dress. Uniforms, matching tops and tight spandex shorts, are worn during the games. Casual versions of the uniform, usually consisting of a T-shirt and the tight spandex shorts, are worn during practices. A part of the uniform that is not required are the knee pads to protect the knees. Another way to determine if someone is a member or not is to listen to them speak the game of volleyball. Members of the subculture use jargon constantly to talk about the game. A â€Å"spike† is when someone jumps to hit the ball over hand to the other side of the net with the intension to score a point. If a point is scored from a spike directly hitting the ground within the boundaries, it is known as a â€Å"kill. † If the spike is not a kill and the opponent can keep the ball in play, this is known as a â€Å"dig,† â€Å"bump,† or â€Å"up. † These can either be done with both hands linked together and passing the ball from your forearms or over the player’s head with two hands slightly spaced apart. Once the ball has been dug, a â€Å"set† needs to be made. A set is done, as already mentioned, over the player’s head with two hands slightly spaced apart. Then, the players and opponents repeat the actions as such: bump, set, spike. I became of part of this subculture when I was in 3rd grade, but became a serious member in 7th grade when I played with a competitive volleyball team. We would meet to practice for about an hour everyday, and we would play other opponents once a week. The longer I was a part of this subculture, the more involved I became with it, and the more serious I became about being a part of the group. III. Subculture Analysis As a leisure sport, volleyball is part of the middle class society, where most Americans tend to consider themselves falling in the social class system. Volleyball interests most middle school and high school girls, but little interest is shown by boys of that age. I was personally a part of the subculture of volleyball involving middle school and high school girls. Participating in this subculture proves athleticism and strength. Also, being a member of the subculture can give the individual a feeling of responsibility and success, helping to gain confidence in themself. Volleyball is part of the mainstream culture, mostly popular among girls. As many schools only have women’s teams, men are a minority in the subculture, even though the game was designed originally for men. Also, because the subculture involves physical activity and athleticism, it usually restricts older generations from participating in the game, although they are still able to watch and talk the game. IV. Subculture Critique In school, involvement in an activity like volleyball draws attention to the individual, especially if they are a valuable player on the team. Teachers tend to either favorite these â€Å"oh-so-talented† individuals or give them leeway in the educational system with grades they do not deserve. Members of the volleyball subculture may be getting cheated out of a proper educational experience. Like the male mainstream subcultures of athletics, volleyball players might also be stereotyped as a â€Å"dumb jock† because they receive this special treatment. As women are supposed to portray feminine characteristics, partaking in leisure activities like volleyball would go against social norms set by society. When she is involved in that subculture, she is portraying an aggressive and competitive attitude, which are things society tells women they should not do. A woman does not sweat and a woman does not physically exhaust herself. However, there are other sports subcultures that societiy values as less feminine than volleyball such as football, basketball, and wrestling, which are male dominated sports. Volleyball players receive the softer end of the criticism. A visual stereotype given to volleyball players is that all are tall and long limbed. Although this is an advantage for the game, it is not a necessary characteristic to be a part of the volleyball subculture. Short girls have the ability to play volleyball, but it may just be a matter of the position they play. As a short player, I was placed in a different position than the taller girls, but I was not considered any less of a player or a member to the subculture. Young adult males or teenage boys may view members of the volleyball subculture as â€Å"sexy† because the stereotype of a volleyball player as the ideal woman: tall and long legged. This â€Å"sexy† stereotype can also arise from the uniform of the players: tight spandex shorts. This is not baggy clothing by any means. Men are seeing what they want to see in these uniforms. This push from men to be a â€Å"sexy† volleyball player makes some players who don’t fit the tall and long legged stereotype feel uncomfortable with themselves. On the other end, men in this subculture are a minority. Having become a female dominated subculture, volleyball is being categorized as a â€Å"women only sport. † This puts men who participate in the sport in a position where they are being criticized by society as being feminine. Society needs to remember that volleyball used to be played by both genders, and both genders are to be equally accepted into this mainstream subculture. V. Conclusion From invention to evolution, volleyball has developed into a subculture that shifted from the majority of participants being men to the majority being female. Being depicted as a member of the culture can mean you are either playing the sport or are very familiar with the terms and sport itself. It is a lifestyle that has both its perks and downfalls of special treatment or negative social stigma. Many members are mistreated in the educational system or stereotyped as â€Å"sexy† volleyball players, and this only harms members of the subculture. However, the subculture’s individual characters and jargon add to the healthy diversity in society. We can learn from volleyball just as we learn from different races, genders, or larger cultures. Volleyball is a growing subculture for girls and women, but acceptance of the male gender being a part of this subculture is still on the line. As a member of the subculture, I experienced most of society’s positive reactions and views on volleyball. I cannot speak on behalf of teammates and friends for that matter. This inequality only shows that society is not sure how to treat this subculture yet, but the growth of this subculture as a whole shows that society has accepted it. VI.

How to Write a Masters Dissertation

How to Write a Master's DissertationIn a typical MBA essay sample, you will find an opening for an introduction which goes something like this: 'I am writing this thesis statement for my MBA (Master of Business Administration) essay. If you are interested in hearing my thoughts on this topic, please respond by sending me your email address.' Although the statement may sound too nice to be true, it is much more common than you might think.Of course, in order to make your career move from an opportunity to a reality, the best way to get that job interview you deserve is to show that you have already obtained the credential required to obtain the position of your choice. You can do this in a number of ways including taking and publishing an MBA (Master of Business Administration) essay sample. Or, if you have a specific topic that you want to cover and have been assigned to write a thesis or an essay, the most effective way to get your attention is to write about what you know and how y ou learned it.Before you start writing, ensure that you have your business plan and MBA (Master of Business Administration) essay sample ready to go and that you have your topic lined out and clearly defined. If you have an established plan in mind, make sure that you have committed time and money to the project so that you have the foundation that you need to build upon. Whether you choose to do it on your own or if you take a business consulting internship can also influence your plan. Before you begin, make sure that you have chosen a topic that is interesting, fun, and that matches with your academic background and personality.Think about what you want to say, and how to say it. Always use your strongest language when writing your MBA essay sample. As always, your thesis statement is more important than your content, but in some cases, you can actually lose readers' interest if the thesis is too long.Before you begin, familiarize yourself with a few techniques for writing an MBA thesis statement or an introduction. You will find them helpful to make sure that you will not be left behind by the rest of the world.Once you have finished drafting your MBA essay sample, read through it several times to ensure that you have all of the facts and definitions right. This ensures that your thesis statement and introduction are clean and easy to understand. In addition, don't forget to follow the spelling rules or, in other words, check for the presence of spellings such as 'correct', 'incorrect', 'guarantee', and 'utterly'.In terms of planning your topics for your MBA essay sample, make sure that you understand how to focus on one topic at a time. Usually, an MBA thesis will only have three or four key points. Therefore, you need to ensure that you write about each point individually to gain maximum benefit from your topics.When you have composed your thesis statement and your introduction, you will then need to work on your conclusion. In most cases, the conclusion will conclude your thesis statement. This is because most people find it difficult to remember a dissertation for extended periods of time.

Machismo and Relationships Essays

Machismo and Relationships Essays Machismo and Relationships Essay Machismo and Relationships Essay Machismo and relationships Thesis Statement: To describe and prove the male dominance in the Colombian society and the freedom of men. Reflective Statement: In the Colombian Society men had all the rights to do the things of their choice without any objections. The women had no other option but to surrender to them. In this essay I am going to talk about the Male Dominance in the Colombian society which kind of leads to suppression of women. The author of this book, Gabriel Garcia Marquez has indirectly depicted this aspect through the character or his friend Santiago Nasar. Not just Santiago but as well through the other character’s such as the Vicario brother’s. These characters show strong masculinity and also their behavior with the women (Santiago Nasar). This can be reflected on to the age or society the book was written in. This topic can be strengthened by examples from the text such Santiago’s behavior with Divina Flor and Ibrahim’s affair with Victoria and also the brothels convey a very strong sense about the men and their relationships. According to the text, it shows that men usually visit Maria Cervantes’s brothel. And they feel proud about this rather being shameful as the Colombian society accepts those sort of sexual desires and deeds. Also the importance of chastity amongst women reflects onto the male dominance. It proves that women had not much freedom to do what they like as they were under the control of men. The poor classes such as servants, talking about the women again such as Divina Flor they had no other option but to accept the things done by Santiago because they work for him. Also the scene when Angela is returned back home by Roman describes machismo again proving the fact that chastity is of a great importance. The murder of Santiago by the Vicario brother’s is an other scene where the machismo is put out clearly. Not just these many other scenes from the book expose this aspect in a more detailed way making the reader reflect on the kinda of society.

Animal Abuse Facts and Information

Animal Abuse Facts and Information Within the animal protection movement, the term animal abuse is used to describe any use or treatment of animals that seems unnecessarily cruel, regardless of whether the act is against the law. The term animal cruelty is sometimes used interchangeably with animal abuse, but animal cruelty is also a legal term that describes acts of animal abuse that are against the law. The state laws that protect animals from abuse are referred to as animal cruelty statutes. Abuse Standards for Farm Animals The term animal abuse can also describe violent or neglectful actions against pets or wildlife. In cases of wildlife or pets, these animals are more likely to be protected or are better protected than farmed animals under the law. If cats, dogs or wild animals were treated the same as cows, pigs, and chickens in factory farms, the people involved would likely be convicted of animal cruelty. Animal advocates consider factory farming practices like debeaking, the use of veal crates or tail docking to be animal abuse, but these practices are legal almost everywhere. While many people would call these practices cruel, they do not constitute animal cruelty under the law in most jurisdictions but fit the term animal abuse in many peoples minds. Animal rights activists oppose not only animal abuse and animal cruelty, but any use of animals. For animal rights activists, the issue is not about abuse or cruelty; its about domination and oppression, no matter how well the animals are treated, no matter how big the cages are, and no matter how much anesthesia they are given before painful procedures. Laws Against Animal Cruelty The legal definition of animal cruelty  varies from state to state, as do the penalties and punishments. Most states have exemptions for wildlife, animals in laboratories, and common agricultural practices, such as debeaking or castration. Some states exempt rodeos, zoos, circuses and pest control. Others may have separate laws banning practices like cockfighting, dogfighting, or horse slaughter. If someone is found guilty of animal cruelty, most states provide for the seizure of the animals and reimbursement for expenses for the animals care. Some allow counseling or community service as part of the sentencing, and about half have felony penalties. Federal Tracking of Animal Cruelty Although there are no federal statutes against animal abuse or animal cruelty, the FBI tracks and collects information about acts of animal cruelty from participating law enforcement agencies across the country. These can include neglect, torture, organized abuse and even sexual abuse of animals. The FBI used to include acts of animal cruelty into an all other offenses category, which did not give much insight into the nature and frequency of such acts.   The FBIs motivation for tracking acts of animal cruelty stems from the belief that many who practice such behavior may also be abusing children or other people. Many high-profile serial killers began their violent acts by harming or killing animals, according to law enforcement.

Global Warming Case Study Example | Topics and Well Written Essays - 250 words

Global Warming - Case Study Example Still, it is even more ironic to acknowledge that though global warming is closely linked to Industrial Revolution, which added to human affluence, yet, global warming is surely poised to wrench out a heavy economic cost from both the developed and developing economies. The sad thing is that if one takes into consideration the places worst impacted by global warming, one realizes that it is the poorest and least developed of nations like Bangladesh, Myanmar, Honduras, Vietnam, Nicaragua, etc that are to bear the brunt of this imminent calamity of human making. Global warming is ravaging the developing world in the form of natural disasters like droughts and floods and the consequent epidemics, hunger and large scale human migration and poverty. The thing that needs to be feared is that such calamities and disasters are bound to get more pervasive and pan-global, if something is not urgently done to ameliorate the situation. Global warming is a challenge that needs a concerted and col lective global

Explain the types of advantages highlighted by John Dunning in the Essay - 1

Explain the types of advantages highlighted by John Dunning in the Eclectic Paradigm. In what ways does this theory repersent an advance on those of earlier theorists - Essay Example The theory of electric paradigm seeks to provide a general perspective for determining the degree and pattern for both domestic and foreign-owned production companies. Dunning does not only consider organization structure as significant but also added three significant theoretical factors including ownership, location and internalization advantages. The major aim of introducing the OLI-model was to merge the international economic theories into one approach. Dunning also distinguishes different types of foreign direct investments; thus, the model takes into considerations the resources of the country, location advantages and ownership advantages. Thus, Dunning identifies ownership, location and internalization (OLI) advantages some of which offer the explanation to the chronological acts of domestic and foreign-owned production. Ownership-specific advantages are the competitive advantages of the companies seeking to connect in FDI (Foreign Direct Investment). Therefore, companies that highly engage in foreign production have high chances of achieving competitive advantages. The ownership advantages are connected to the size and market position of the specific firm and these ownership advantages are often referred as monopolistic or competitive advantages (Cantwell and Narula 2001, p.111). They are advantages to the specific firm because they are the main asset for the specific firm. They also offer the firm a market position or cost advantage over a certain firm; thus enabling the firm to achieve effective business performance. Therefore, it is vital to develop and protect the ownership advantages because competitors may attempt to infringe or copy them. These advantages are further divided into standard ownership advantages, benefits of being a multinational enterprise and benefits derived from belonging t o large industry. First, the standard ownership advantages are those advantages that an industry requires to compare with other rival industries in a