The Dinosaurs and Prehistoric Animals of Maine

Teaching Philosophy Essay examples - 682 Words

Teaching Philosophy As a teacher I have a great responsibility and will strive to have a positive impact in each one of my students’ lives, inside and outside of the classroom. As an educator I believe that I will play many roles-a facilitator, a mentor, and a friend. With these functions I will contribute to helping my students deal with the daily obstacles that they may face throughout their lives, academically and socially. There are some students that do not have a support system within their home, therefore as a teacher I may have to fill that void and act as their sole advocate in developing their meaningful purpose in life. I will treat each student as if they were my own children by respecting, teaching, and caring about†¦show more content†¦Each student has a different learning style and as a teacher I have to incorporate a mixture of resources to engage all of my learners. I will use a variety of authentic materials and tools to meet the needs of the diverse students. Such items will include the use of songs, movies, pictures, newspapers, magazines, literature and games to attract their attention. Through these tools I will be able to present the subject matter in a unique way, thus allowing my student to learn the lesson in the manner that suits them best. Using visual, kinesthetic, and auditory activities will enrich the lessons in a tremendous way. Having the students actually do something with the information presented to them will allow them to retain the information best. An additional function that a teacher holds is that of a facilitator, where the students are the center of the learning experience. As a teacher I must encourage the development of independent thinking that will assist them throughout their educational careers and for the rest of their lives. These future scholars will acquire this through class discussions, in which each individual will be allowed to express their own opinion and receive feedback concerning specific concepts that relate to the Spanish culture. This type of method not only teaches students to speak independently but also allows them to learn to respect others’ opinions and beliefs. Another learningShow MoreRelatedMy Teaching Philosophy1088 Words   |  5 PagesSince the beginning of my academic career, teaching has always been an important part of my academic duties. The interaction that I have with students is not only enjoyable to me, but it also gives me an invaluable perspective on the subjects I am teaching. Since I started my position at the Mathematical Institute at the University of Oxford, I have tutored in four classes across three semesters and supervised two projects, as detailed in my CV. I am also tutoring two new undergraduate classes inRead MoreEssay on Teaching Philosophy Statement1037 Words   |  5 PagesTeaching Philosophy Statement â€Å"Teaching is not a profession; it’s a passion. Without passion for your subject and a desire for your students to learn and be the best in the world, then we have failed as a teacher and failure is not an option.† –John F. Podojil. In my opinion, this quotation is very true. If you do not have the passion to teach your students what is right in the world and what makes them be the best they can be, then you are not really teaching your students orRead More Teaching Philosophy Statement Essay922 Words   |  4 PagesTeaching Philosophy Statement Knowing that you have had an impact on someone and ending the day feeling like you changed just one life could be the best job in the world. To me those feelings and thoughts can only come from one profession-teaching. I have a family full of teachers and it is exciting to see them come home and have that satisfaction of influencing someone’s life. I want to be apart of that feeling and emotion. I have chosen the route to be a SpecialRead MorePersonal Statement Of Teaching Philosophy1254 Words   |  6 PagesStatement of Teaching Philosophy Stephanie Speicher, M.Ed. â€Å"I regard it as the foremost task of education to insure the survival of these qualities: an enterprising spirit, tenacity in pursuit, readiness for sensible self-denial, and above all compassion† Hahn, K. (1957, p.10). Outward bound. New York City: World Books. Foundation – The Sunrise I stood watching the sunrise on the final day of a weeklong backpack/rock climbing training with my college orientation program. The tears streamed downRead More Teaching Philosophy Statement Essay1192 Words   |  5 PagesTeaching Philosophy Statement In the movie The Matrix, Morphis says to Neo â€Å"I can only show you the door, I can’t open it for you.† The door that Morphis is talking about is this incredible vast knowledge that is unknown to Neo. What better person to show, to teach, to inform Neo than his teacher, Morphis. You see, I see myself as Morphis, the teacher, whenever I step into a classroom. As I look across the room, there isn’t just one â€Å"Neo†, but there are thirty or forty Neos. This is an extremeRead More My Philosophy of Teaching Essay598 Words   |  3 PagesMy Philosophy of Teaching Education is an important aspect in the lives of all individuals. From the day we are born until the day we die, we are constantly learning. At a very young age, children begin attending school. Throughout their educational career, children have many different teachers who hold many different views, beliefs, and values. Methods of instruction, personalities, and classroom interaction are all unique to the teacher. Some teachers may come in each day justRead MoreMy Original Teaching Philosophy Statement946 Words   |  4 PagesI honestly would not make any changes to my original teaching philosophy statement because I believe that after reading through the entire phycology book, the things I read only supported the things I stated in my philosophy statement. When writing my philosophy statement I had not taken any previous education classes to aid my original teaching philosophy but I have been working with kids my entire life and so I have seen first hand what things work with children and what does not. This does notRead MoreTeaching And Coaching As A Philosophy2275 Words   |  10 PagesA philosophy can be defined as ‘a set of values and behaviours that serve to guide the actions of a coach’ (Wilcox and Trudel, 1998, p.41). By drawing from all facets of a person’s life, each is specific to the learner and distinguishes teachers and coaches from one another. It can be consciously developed as the professional, teacher/coach and student within education is exposed to a practice as well as other life experiences. It is believed that ‘clearly articulating one’s philosophy is a prerequisiteRead MoreThe Statement Of Teaching Philosophy1775 Words   |  8 PagesMy Philosophy Introduction â€Å"The statement of teaching philosophy (also called the teaching statement or teaching philosophy statement) promotes reflective practice by encouraging instructors to describe their teaching methods, to justify why they use those methods, to analyze the effectiveness of those methods, and to consider how they might appropriately modify those methods in future courses.† (Schà ¶nwetter et al., 2002) Stake holder motivation, engagement, cognitive associations, and personalRead MorePlato s Teachings Of Philosophy1487 Words   |  6 Pagesdistinguished philosophers. Although Plato’s teachings are not universally agreed upon, virtually anyone can agree that that he was a brilliant thinker and spurred many thoughts and beliefs that are carried into today’s teachings of philosophy. While the precise relationship of Plato and Socrates remains a heated disagreement among scholars, Plato states that he was, in fact, a devoted follower of Socrates. Plato was highly influenced by Socrates’ teachings and highly disturbed by his execution, eventually

Threats Of The Global Food Supply - 836 Words

There are several threats that affect the global food supply, some of these threats include population explosion, climate change, rising energy costs and seed ownership. This gives rise to consider solutions and further implications for these threats. The world’s population is roughly 7 billion and increasing with the rate of 130 million newborns annually. At this rate, the population is predicted to reach about 9 billion by 2050. These high numbers form a threat to the global food supply. â€Å"Nearly 1 000 million people do not get enough to eat and over 400 million are chronically malnourished. Every year 11 million children under the age of five die from hunger or hunger-related diseases.† (Bralower, T. And Bice, D. (2014)). The growth rate is high, but it is sustainable. One solution to this issue is to provide more education and job opportunities, especially for women. This does not only help in spreading awareness and education, but also helps to reduce poverty. Moreover, educating the public about the importance of their economic situation shall educate them about the standards that are needed when planning their families, i.e. bringing a child to this world requires more than just love and care, the family s hould be able to support the child in all the various aspects of their life. Climate change is yet another problem humanity is facing as the population grows. Agriculture and fisheries depend on particular climate conditions. The massive shifts in temperature degreesShow MoreRelatedThreats to Global Food Supplies Essay621 Words   |  3 Pages There are many threats to global food supplies. Explain the problem, identity possible solutions, and assess the implications of implementing these solutions. Because of the increasing world population and the growth of the environmental problems such as global warming and acid rain, global food supplies meet great challenges to feed so many people especially those in economically richer areas wasting foods. A series of problems following food supply shortage like the competitionRead MoreEssay on Threats to Global Food Supplies691 Words   |  3 PagesThe world’s population is increasing every year and one disadvantage of this phenomena is the shortage of food supply. There is not enough food available for the world’s population to feed on, because of a lot of serious problems going on. This can only be resolved until there is a reliable solution to solve the ongoing matter. Thus, this essay will look into these problems, and identify possible solution, find if there’s any disadvantage in these solutions. In the next 40 years the world’s populationRead MoreUse Of Renewable Resources For Alternative Fuels1219 Words   |  5 Pagesand coal. Petroleum based fuels such as gasoline and diesel fuel, the most commonly used fossil fuels, are causing increasing global concern because petroleum is a finite resource. This means that as the amount of available petroleum decreases over time, the need for alternative fuels will increase. This is an important matter because it affects global energy security, food security, the environment, and economies. With governments around the world attempting to cope with increasing greenhouse gasRead MoreClimate Change And National Security1295 Words   |  6 PagesSecurity For centuries the United States Military has addressed the many challenges of national security, from fighting for the foundation of America in the Revolutionary war, to the containment of terrorism and Islamic extremism in recent years, but now global climate change presents a new and very different type of challenge to national security. The stability of the world’s climate that has enabled human civilizations to grow and flourish over the last five thousand years is changing, causing environmentalRead MoreThe Health Of The Human Race1269 Words   |  6 Pagesfor consumption of food and water. This dependency is crucial in order to maintain and sustain the future existence of humans on Earth. Unfortunately, as the world faces agricultural problems such as: price increases, overpopulation, and climate change, attaining food has proven to become more difficult. Food crises are issues that have plagued humans across the globe currently and historically. What makes this particu lar topic important is not only the innate human need for food, but the fact thatRead MoreConfectionery Industry Analysis for Kraft-Cadbury1161 Words   |  5 PagesThe global chocolate confectionary market till around 2008 was dominated by 9 multinationals namely Cadbury, Ferrero, Hershey, Kraft, Leaf, Mars, Nestle, Warner-Lambert, Wrigley 2009 data Company | | Net Sales in billions | | Number of employees | | Number of factories around the world | MARS Inc | | $16.50 | | 65000 | | 1353 | Nestle | | $11.39 | | 283000 | | 4563 | Ferrero Group | | $8.99 | | 21600 | | 18 | Cadbury | | $8.81 | | 47000 | | 64 | Kraft foods |Read MoreStrategic Leadership And Decision Making1454 Words   |  6 PagesMcCain Foods is a potato manufacturing company founded in Canada in 1957 by Harrison and Wallace McCain. Currently, there are 41 sites on six continents employing 3,600 farmers and 17,000 other workers across the world (McCain, 2015). McCain has had several external environmental factors affecting their business including social, legal, economic, political, and technological forces that they have had to overcome and adapt to. Due to these factors, McCain has had numerous opportunities and threats thatRead MoreGlobal Warming : Causes And Effects1206 Words   |  5 PagesGlobal warming is a naturally occurring phenomenon within our planet that needs to be reduced because it is affecting us in many harmful ways. It is one of the most current and widely discussed factors. It has been impacting us negatively in ways such as biodiversity and climate conditions. Several current trends clearly demon strate that global warming is directly impacting on rising sea levels, the melting of ice caps and significant worldwide climate changes. Over the years, scientists have conductedRead MoreNestle: Macro Environment and Micro Environment Analysis1003 Words   |  5 PagesExternal Analysis of Nestle: Nestle in the Global Environment: Nestle operates in over 130 countries and in order to understand the business environment they operate in analysis on the external factors that lie outside the control of Nestle has to be conducted (Grant et al. 2011, 101). The tool tasked with conducting an external analysis of the macro environment is PEST while the external micro environment will be analysed with the help of Porters Five Forces. However it is worth mentioning thatRead MoreThe Policy Process Of New Zealand Essay1647 Words   |  7 PagesThe Policy Process Task II: Briefing Paper Summary: There is an imminent threat posed by the climate change issue that New Zealand faces. Human wellbeing, food and water security, health issues and national security are some of the threats that New Zealand will have to resolve. One of the first global effort in response to combating the issue of climate change is the Kyoto Protocol. However, the agreement did not include the two largest world emitters of greenhouse gas - China and the USA. The

Domestic Violence Case Analysis - 1236 Words

Domestic Violence: Case Analysis The exact definitions of domestic violence can vary but the two most common ones are as follows: first, Hubbard defines it as the emotional, physical, psychological or sexual abuse perpetrated against a person by that persons spouse, former spouse, partner, former partner, or by the other parent of a minor child. Abuse may include threats, harm, injury, harassment, control, terrorism, or damage to living beings or property (McCue, 2008). However, the Oregon Domestic Violence Council developed the following definition: a pattern of coercive behavior used by one person to control and subordinate another in an intimate relationship. These behaviors include physical, sexual, emotional, and economic abuse. Tactics of coercion, terrorism, degradation, exploitation, and violence are used to engender fear in the victim in order to enforce compliance (McCue, 2008). As McCue points out, this definition is in some ways more accurate, as it refers to domestic vio lence as a pattern of behaviors, rather than an isolated incident, describing a particular relationship the perpetrator often creates with his victim, one of intimidation and subordination, which also explains why so many victims dont leave the abusive environment. Domestic violence, as portrayed by the media, often makes it appear as if its a condition exclusive to white trash homes or simply the lower class, as if domestic violence only occurs in homes where people are lessShow MoreRelatedCase Analysis Of California Domestic Violence801 Words   |  4 Pagescaptured by the WatchGuard video system clearly indicates that Darcy never had consent to enter the location and that he provided false information to Sibley about the California Domestic Violence laws in order to enter the location. Dossey failed to provide Sibley with accurate information about California Domestic violence laws or obtain a search warrant for the location. Although it is not uncommon for officers to use deception as a means to obtain information or handle investigations, it is unethicalRead MoreDomestic Violence Against Women Essay1691 Words   |  7 PagesOrganization defines violence as: â€Å"The intentional use of physical force or power, threatened or actual, against oneself, another person, or against a group or community, that either results in or has a high likelihood of resulting in injury, death, psychological harm, mal-development or deprivation†. WHO has declared violence against women both a public health problem and a violation of human rights. Violence against women is of many types and has many faces. Also called Gender-based violence, public healthRead MoreDomestic Violence As A Victim Of Domestic Abuse1686 Words   |  7 Pageslost Ellen Pence, a woman who changed how domestic violence is addressed, in 2012, there are many lives that are being saved to this day because of her work. Ellen Pence found her calling in 1977 when she began working for the Minneapolis Housing Authority that helped individuals relocate with housing complications (StarTribune, 2010). It was then that she immersed herself through domestic violence cases and set the standard for addressing these cases. Ellen Pence is especially known for establishingRead MoreDomestic Violence : A National Issue Of Epidemic Proportions1688 Words   |  7 PagesDomestic violence in recent years has become a national issue of epidemic proportions (Whiting, 2014). The current Australian Government campaign against domestic violence clearly states that domestic vi olence is a crime (Douglas, 2008). However, a debate continues over the value of applying criminal law in this field. This article investigates the current operation of family law in Queensland in the domestic violence sphere and explores the advantages and disadvantages of applying criminal law toRead MoreThe Nfl Is Exempt From Paying Taxes918 Words   |  4 Pages$300 million. However, Greg Hardy’s recent domestic violence incident will certainly decrease the Panthers’ 2014/2015 projected revenue. If the Panthers wants to continue playing and operating as a business in the future, the team must maximize its revenue sources and minimize its costs. Therefore, the future earnings criteria consists of minimizing the amount of revenue deductions from Jerry Richardson’s decision with Greg Hardy’s domestic violence incident. According to Mike Pellegrino fromRead MoreProgram Planning Program Evaluation; Peace Domestic Violence Agency1087 Words   |  5 PagesProgram Planning amp; Program Evaluation; PEACE Domestic Violence Agency HSM 270 Abstract The overall purpose of this paper is to compare program planning with program evaluation in a human service organization by describing how the two components are related. There will be examples of how program planning and evaluation interrelate with the PEACE Domestic Violence Agency scenario from Appendix B. We will also look at the technical and political aspects of program planning and evaluationRead MoreForensic Psychology And Crime And Substance Abuse847 Words   |  4 Pagessubstance abuse and domestic violence go hand and hand. It has been established that substance use when eventually turn into violence, which can lead to a person becoming the victim of domestic Kantor, 1993; Leonard, 2001; Leonard Blane, 1992; Moore Stuart, 2004; Murphy O’Farrell, 1994). In 1997 at the National Institute of Justice (NIJ) an analysis on domestic violence report was done held in Memphis, Tennessee. Earlier that day 92% of family members were accused of domestic violence and had usedRead MoreDomestic Violence And Sexual Relationships901 Words   |  4 PagesDOMESTIC VIOLENCE 2 Domestic Violence Nearly 1 in 10 women in the United States experience domestic violence within their homes; but the question is not how can we stop it, but why does it happen? Finding out the what causes spousal violence, will likely lead us to the answer of how to prevent it from happening. In using latent class analysis and logistic regression techniques we can find the distinct patterns of male or female dominationRead MoreFinal Program Summary Hsm 2701701 Words   |  7 Pagesinterrelate with the PEACE Domestic Violence Agency. We will also look at the technical and political aspects of program planning and evaluation that might encounter in the PEACE Domestic Violence Agency scenario, and how these aspects are affect to planning and evaluation process. PEACE’s mission is to reduce victim trauma, empower survivors, and promote recovery through direct services. PEACE is committed to reducing the incidence of sexual assault and domestic violence through education and strivesRead MoreDomestic Abuse And Its Effects On Individual And Family Lives905 Words   |  4 PagesThere is a growing interest in raising awareness about various forms and experiences of domestic violence, its effects on individual and family lives. While, statistically females appear to be more vulnerable to domestic abuse, one cannot ignore, invalidate or marginalise female domestic abuse towards males or same sex domestic abuse (Sanderson, 2008, p.21). Domestic abuse may occur in many different forms such as physical, emotional, financial, sexual, economic, and psychological. For the victims

Antony Speech Analysis Essay Example For Students

Antony Speech Analysis Essay William Shakespeares Julius Caesar is a well-written stage play. Shakespeare included many good speeches in his plays; one of the best was the one delivered by Antony. Antonys speech came very shortly after Julius Caesars death, and the city was in much chaos. The crowd had just heard Brutuss speech. Brutus was one of the murderers of Caesar. His speech appealed to ones emotions and used many rhetorical devices. Antony uses repetition to appeal to a common folks emotions. He repeats the words Brutus is an honorable man. The statement, however, was really being said with a sarcastic tone. Brutus is really not an honorable man. This restatement is emphasizing the importance of the sarcasm. The word honorable becomes a bad word by the end of his speech. This played directly on the emotion of patriotism and not to appear stupid. Another use of repetition and rhythm would be him describing Caesar as ambitious. He also turns the mean of ambitious around. In this case, however, he turns it from bad to good. His repetitive use of the statement kept a rhythm to his speech. This appealed to the emotion of appearing not foolish. This is a good emotion to appeal to, because one wants to always feel smart and educated and have an opinion on something. Antony also used rhetorical questions. The most prominent question was whether the people thought Caesar was truly ambitious. He was not expecting a reply when he would ask whether Caesar was ambitious. The emotion of appearing not to be foolish would probably best go along with this statement and rhetorical device. The people would probably just nod and agree, without thinking twice. Antonys speech was filled with rhetorical devices affecting the emotions of one. His speech was directed to the common people of the city. His speech swayed the entire crowd from siding with Brutus to side with him. While Brutuss speech used logic, Antony was able to convey his message better by appealing to the emotions.

4 ps Essay Example For Students

4 ps Essay Vodafone is the worlds largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers. To help promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham, Michael Schumacher and Manchester UnitedVodafone has to be highly visible as the brand to buy, in order to be the best. Effective marketing is the key to this high visibility. Marketing involves anticipating customers needs and finding the right product or service to meet those needs, thereby encouraging high sales levels. Vodafone goes further by looking to impr ess on its customers not merely what its products are i.e. features, but also what they can increasingly do i.e. benefits. This involves effective communication. There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand. Vodafones aim is to grow its revenue and improve its profit margin by adding value to its products and services i.e. earning more from each product sold. The Vodafone live! service enables customers to use picture messaging and to download polyphonic ring tones, colour games, images and information, through an icon-driven menu. This service will soon be further enhanced by picture messaging libraries, video clips and video telephony (seeing the person youre calling) and improving download speeds. Another service is the Vodafone Mobile Connect Card, which enables customers to access their normal business applications on a laptop when out of the office. Such services add value to the product, and high profile effective promotion will help sell these services to existing and new customers. VODAFONE MARKET MIXProductA product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information and soon view video clips and send video messages. Vodafone live! provides on-the-move information services. PlaceVodafone UK operates over 300 of its own stores. It also sells through independent retailers e.g. Carphone Warehouse. Customers are able to see and handle products they are considering buying. People are on hand to ensure customers needs are matched with the right product and to explain the different options available. PriceVodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups. Monthly price plans are available as well as prepay options. Phone users can top up their phone on line. Vodafone UK gives NECTAR reward points for every 1 spent on calls, text messages, picture messages and ring tones. PromotionVodafone works with icons such as David Beckham to communicate its brand values. Above the lineAdvertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the message very effectively. This is known as above the line promotion. Below the line Stores have special offers, promotions and point of sale posters to attract those inside the stores to buy. Vodafones stores, its products and its staff all project the brand image. Vodafone actively develops good public relations by sending press releases to national newspapers and magazines to explain new products and ideas. .uae85bc113563c60a01cc096825426d65 , .uae85bc113563c60a01cc096825426d65 .postImageUrl , .uae85bc113563c60a01cc096825426d65 .centered-text-area { min-height: 80px; position: relative; } .uae85bc113563c60a01cc096825426d65 , .uae85bc113563c60a01cc096825426d65:hover , .uae85bc113563c60a01cc096825426d65:visited , .uae85bc113563c60a01cc096825426d65:active { border:0!important; } .uae85bc113563c60a01cc096825426d65 .clearfix:after { content: ""; display: table; clear: both; } .uae85bc113563c60a01cc096825426d65 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uae85bc113563c60a01cc096825426d65:active , .uae85bc113563c60a01cc096825426d65:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uae85bc113563c60a01cc096825426d65 .centered-text-area { width: 100%; position: relative ; } .uae85bc113563c60a01cc096825426d65 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uae85bc113563c60a01cc096825426d65 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uae85bc113563c60a01cc096825426d65 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uae85bc113563c60a01cc096825426d65:hover .ctaButton { background-color: #34495E!important; } .uae85bc113563c60a01cc096825426d65 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uae85bc113563c60a01cc096825426d65 .uae85bc113563c60a01cc096825426d65-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uae85bc113563c60a01cc096825426d65:after { content: ""; display: block; clear: both; } READ: Ecommerce6 EssayVODAFONE AND BECKHAM: Why the link?David Beckham is more than a footballer. He is also regarded as a fashion icon, a caring family man and a nice guy: an overall image that attracted Vodafone to him. Beckhams popularity with football fans comes largely from his England team captaincy. As a footballer, he is well regarded around the world. Other young men who might aspire to his success and style also tend to identify with him. He appeals to many females because of his reputation as a fashion and lifestyle icon. He is also married to a female icon in her own right. Vodafones sponsorship of the Manchester United team appeals to a broad section of the global football/sports audience, whereas aspects of Beckhams broader image have grown to appeal to a much wider section of society. That suits Vodafone, who needs to appeal to different segments of the market. Beckhams healthy lifestyle allied to his talent suggests an energy and a controlled passion for life; an image that Vodafone would also like to project for itself. On a football field, Beckham is innovative, creative, exciting; characteristics that Vodafone aspires to. Beckham the family man comes across as caring and empathetic; Vodafone wants people to appreciate that it too understands and cares about what people want and need. Beckham is generally seen as dependable; Vodafone wants to communicate a similar image.